Christie Matte


Christie brings more than 25 years of experience in advertising, marketing, communications and social media to her role as co-founder of Theatre Audition Advisors. Her primary focus is increasing brand awareness and educating students and parents about the college audition process. She has daily oversight of marketing, social media and finance.


Christie was a founding partner of MAX Advertising, where she was vice president of operations & social media for 20 years. Before founding the advertising agency, she worked for the Portman Companies in-house advertising agency, overseeing all internal & external print, digital & executive communications and marketing efforts.


Christie’s “mom” credentials are also impressive; her experiences led to inspiration for creating Theatre Audition Advisors. Her youngest son, Carson, showed a gift for musical theatre in middle school & honed his skills through vocal, acting & dance training as well as lead performances in high school & community theatre.


After her initial surprise at the extensive process of choosing and getting admitted to a top notch college performing arts program, Christie quickly became something of a pro at navigating the myriad steps of applications, auditions, pre-screening videos, competing deadlines and school visits. The hard work paid off. Carson graduated in 2020 with a BFA in musical theatre from Coastal Carolina University and is living and working in New York.


Christie holds a B.A. in journalism from the University of Georgia. She and her family live in Johns Creek, Georgia.