Lisa brings a wealth of sales, editorial and business acumen to her role as co-founder of the STAR app, where her primary focus is sales, content marketing and customer consultation. With 25 years of experience working for companies like BellSouth Advertising and Publishing Corp, The Atlanta Journal & Constitution, and Mars Petcare, Lisa has written for print, digital and direct marketing mediums, as well managing new business generation and sales to local and national companies. She has a B.S. degree in educational psychology from the University of Georgia and is a recipient of the Jack McDonough Editorial Award from The Southern Company.
As an active mom, Lisa has been involved in all aspects of the business of theatre and in supervising the college audition process as a parent. Her son, Aidan, has been involved in theatre since 5th grade, and is pursuing his love acting and musical theatre in the BFA program at Wright State University. This process inspired Lisa to help simplify the experience for other parents through developing the STAR app.
Lisa, herself, has been involved in performance art and music throughout her life, performing in school and community theatre, as well as traveling and competing with her church choir. At 15, she landed a lead role in an adult band and performed professionally. During college and after, Lisa sang as a lead in a bluegrass quartet and in a pop band, performing at festivals, parties, weddings, bar mitzvahs and other venues. Her love of music and the performing arts has remained a passion!
Lisa and her family live in Johns Creek, Georgia.